Process Breakdown
This was an outro I did for my job at Evergreen Campus Rentals as their Digital Marketer. The video I edited this for was a compilation of the various unit types we offer for a property we were trying to push. As the person responsible for creating promotional graphics for Evergreen's social media, I incorporate my motion design skills to enhance content associated with the brand. In this case, the video I produced was going to be displayed on the property's lounge TV. Since the primary viewers of this would be current tenants, my target audience was the friends of these individuals—people who've seen the inside of the property but don't have a lease with us. By taking the static contact information we usually have in our outros and adding some motion and flair to it, I could portray Evergreen as a reliable and fun company to lease with.