Process Breakdown
This was a motion graphics piece I did for Evergreen Campus Rentals as their Digital Marketer. The objective was to encourage people to sign with a property we were trying to push by providing them with a shiny incentive. The animation was created around the time of the university housing fair, so all eyes were on the company's Instagram page. To take advantage of this increase in attention, I wanted to create something that was unlike the usual style of posts on our Instagram page. Most of the content posted there are fliers, and therefore lack the appeal that comes with an animated piece. However, with a simple color palette and a call-to-action, I was able to tackle a company marketing goal in a 20 second video.