Process Breakdown
Puppy Love is a playful, Valentine’s Day-inspired brand concept that invites individuals to send personalized, anonymous love letters to a person of their choice. This project aimed to bring back the child-like rush that once came with receiving anonymous notes on the 14th. The concept of recreating juvenile experiences became the core idea of this project and inspired the visual addition of puppies. By blending humor with a sense of mystery, the brand leans into the charm of both canine affection and classic love notes.