Process Breakdown
Click workspace photos for more details
Mesh View: Can modeled by me
Texture Map View: Created by me in Illustrator
Shader View: Can texture by me
Lava View: Lava texture by me, Mountain texture from textures.com
Cloud View: Cloud VDB by Samuel Krug VFX on Youtube
My design process for this passion project was a little unorthodox in the sense that I didn't have a concrete plan for what exactly I wanted to advertise before I started modeling. I knew I wanted to promote a drink and, like most famous companies, a brand centered around my name; but, I didn't quite know what my brand identity was until I finished modeling the can. It felt like nothing stuck when I started playing around with my first name—then, everything struck me all at once.
It suddenly became clear that my last name would be better suited for the brand when I matched "Nair" (pronounced nye-er) and "Nirvana". At this point, I was wrestling with two potential ideas: making an energy drink or a THC seltzer. The act of getting high seemed to mesh better with the concept of "reaching nirvana" and thus birthed the catchphrase you see at the end of the ad—Reach New Highs.
With the image of nirvana at the root of the brand, I was excited to play with the idea of heaven & hell. The location of the ad starts off in hell and transitions into heaven to signify Nairvana as the transportive vessel that gets you to this place of eternal bliss.
As for design choices, I chose blue as the base color (at least for this specific seltzer flavor) because it invokes feelings of serenity which, ideally, is the state one would slip into with the drink. The text color was given an orangey-yellow hue as a compliment to the blue and I wanted to go with something minimalistic for the font to continue off the idea of calmness.
As for design choices, I chose blue as the base color (at least for this specific seltzer flavor) because it invokes feelings of serenity which, ideally, is the state one would slip into with the drink. The text color was given an orangey-yellow hue as a compliment to the blue and I wanted to go with something minimalistic for the font to continue off the idea of calmness.