Process Breakdown
"Trivia Potions Class" was built as an optimized creative for Harry Potter: Puzzles & Spells by combining elements from two previously high-performing ads: a house-sorting cinemagraph and a trivia gameplay ad.
The goal was to merge the mechanics of the original trivia gameplay with the art and magical effects from the cinemagraph. The creative begins with Professor Snape, a character Zynga’s marketing team has found consistently drives strong user response, and transitions into the trivia gameplay. The mock gameplay gives viewers a taste of what the app has to offer and allows them to follow along and test their Harry Potter knowledge. Displaying a sequence of realistic answer outcomes (correct, incorrect, hesitant) is relatable and motivating to potential players.
The goal was to merge the mechanics of the original trivia gameplay with the art and magical effects from the cinemagraph. The creative begins with Professor Snape, a character Zynga’s marketing team has found consistently drives strong user response, and transitions into the trivia gameplay. The mock gameplay gives viewers a taste of what the app has to offer and allows them to follow along and test their Harry Potter knowledge. Displaying a sequence of realistic answer outcomes (correct, incorrect, hesitant) is relatable and motivating to potential players.